Wednesday, January 14, 2009

One look, one feel

I'm familiar enough with marketing and branding principles to know (and have used) the expression "look and feel", as in "a consistent look and feel".

Full points, however, go to F, who in a meeting at work, when told their new organizational branding strategy was called "One look; One feel", promptly added "...per customer". Then, being herself, offered a parenthesized "... , Bishop."

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