Thursday, April 2, 2009

Cycling - Bottling the Goodness

As posted, the Cycling Strategy was released to great fanfare and only as a result of a lot of hard work by a few. How to celebrate? By bottling the efforts...

Yup; blood, sweat and tears.... Kaye in the Design Studio at work designed the labels, although the photo was part of the design brief. It was taken in Footscray, and shows a smiling Vietnamese-born man on his bike. Although a lot of us really liked the photo, it was cut out at the last moment from the Cycling Strategy for no real good reason.

A week or so later, Kaye was telling me the photographer had told her about his connection to this photogenic man and his bike. The photographer had been shooting random people on bikes in the CBD and in Footscray when he saw this chap. The man agreed to be photographed and was charming about the whole thing; lots of smiles etc. When the photographer got home, he downloaded the photos onto his PC. His wife, walking past, said, "oh, that's XXXX". "Who?" "You remember, they used to be our next door neighbours..." Ooops...

I bought the wine from Chris, the cleanskin guy at Fairfield. "Blood" is a 2002 Coonawarra Cab Sauv; "Sweat" is a Yarra Valley fizz; and "Tears" is a Pinot Grigio from somewhere.

In 2004 we had some pretty hard rains and much of Fairfield, including the shops, were waist deep in water. Our favourite wine shop owner has a photo of the shop, a meter deep in water, with what looks like a giant transparent fingernail poking out of the waters. I once asked, "what's that?" Wry smile, "that's my Vespa's windscreen"... Ooops...

2 comments:

Anonymous said...

How much are they? Hilarious but I'm tipping "Sweat" won't be a big seller.

Did I mention before that in Netherlands they have horse riding lanes also? They could be handy around Viewbank.

Amsterdam have these bikes that were free to use which are scattered around the city like a pick up drop off system for anyone who needs them. I think now there is a small monthly charge to use the "bike pooling" system.

Michael said...

I got these done at a cheap wine shop in Fairfield - the guy there puts the labels on for nothing. We just had to design the labels. "Sweat" was pretty popular, surprisingly!

We're just about to go to tender for a bike-hire scheme where you can pick them up/drop them off around the city. Small membership fee and free for the first hour (or two; can't remember).